EF Go Ahead Tours Must-See 2018 Campaign

EF Go Ahead Tours Must-See 2018 Calendar

At the end of 2017, copywriter Laura Barber and I were tasked with combining a loyalty piece for customers who have traveled with us previously with our “top picks of the year” campaign.

We used this as an opportunity to be decisive and put a stake in the ground and worked with our product development team to highlight our top 12 destinations for 2018 in the form of a calendar.

Inside front cover of the calendar showcasing lots of imagery from across the world including a windmil in Greece and a car in Italy

Interior page of the calendar showcasing Greece as the feature destination for October

EF Go Ahead Tours Must-See 2018 Digital

In addition to the print piece, we created a landing page for the Go Ahead Tours site, an email that teased a few of our top 12 destinations (for those who didn’t receive the print piece), and series of ads based on the campaign.