EF Go Ahead Tours Print Pieces
EF Go Ahead Tours Catalogs
Throughout my tenure at EF Go Ahead Tours, we’ve done our best to make our semi-annual tour catalog more of an editorial experience than just a sales tool.
My responsibilities on these tri-annual behemoths included design and production. From building functional aspects of "the book" like the table of contents and the index to reimagining our 100+ itinerary pages, and laying out our cover stories, this print piece (and its million InDesign files) was often my sole focus at EF Go Ahead.
This particular issue was inspired by moments of discovery as experienced by travelers as they explore new destinations.
EF Go Ahead Tours Customized Guide to Travel
In addition to the standard tours we advertise in the catalog, Go Ahead Tours was also able to create customized tours from scratch.
Copywriter Emily Houston and I were tasked with creating a piece that explained the benefits of creating your own tour. We created a saddle-stitched booklet focused on why "going customized" is an exciting opportunity for travelers and their groups. To do that, we incorporated testimonials from past travelers, focused on specific group interests, and broke down a specific customized tour we'd created before.
EF Go Ahead Tours Summer Sales Log
We were asked to help boost sales across 20-30 tours during the summer months by creating a smaller version of our full catalog. Because these 20-30 tours could be to anywhere in the world, we separated them into 3 different summer-vibe sections.
“Head to the sea” featured tours that explored sun-kissed ocean towns, “Escape to nature” featured tours that would help travelers experience the great outdoors, and “Soak up the city” focused on iconic cities around the world.
